Shanghai Liancheng (Group) Co., Ltd. is a well-known large-scale group enterprise in China that researches and manufactures pumps, valves and fluid delivery systems, electrical control systems and environmental protection equipment.
After more than ten years of development, it now has five major industrial parks, located in economically developed areas such as Shanghai, Jiangsu, and Zhejiang, covering a total area of 550,000 square meters, and is headquartered in Shanghai Fengfeng Industrial Park. It owns Shanghai Liancheng Pump Manufacturing Co., Ltd., Shanghai Liancheng Electric Co., Ltd., Shanghai Liancheng Valve Co., Ltd., Shanghai Liancheng Group Logistics Co., Ltd., Shanghai Liancheng Group General Equipment Installation Project, Shanghai Ametek Industrial Equipment Co., Shanghai Liancheng Environmental Engineering Equipment Co., Ltd., Shanghai Liancheng Group Suzhou Co., Ltd. and many other wholly-owned subsidiaries and holding companies have registered capital of more than 580 million yuan and total assets of several billion yuan. There are more than 3,000 types of products, covering pumps, motors, electrical cabinets, valves, complete sets of equipment, machinery accessories and other series. Their product prices are reasonable and their quality is reliable. They are widely used in municipal, water conservancy, construction, fire, power, Environmental protection, petroleum, chemical industry, mining, medicine and other fields. The Group's sales performance is among the best in the industry every year.
Under the cordial care and correct guidance of governments at all levels and relevant departments, they have been awarded "National Innovative Enterprise", "National High-tech Enterprise", "National Commodity After-sales Service Certification (Five-Star)", "China Famous Trademark", "Shanghai Famous Trademark", "Shanghai Famous Brand Product", "National First Batch of Pump Energy-Saving Certification Enterprises", Shanghai "Municipal Enterprise Technology Center", "Shanghai Intellectual Property Demonstration Enterprise", "Shanghai Private Manufacturing Industry 50" "Strong", "Shanghai Top 100 Industrial Enterprises", "National Standard Drafting Unit", "Top Ten National Brands of China Water Industry" and many other social honors.
With the development of the enterprise, the internal intellectual property work has also been continuously improved, and the market-oriented intellectual property development strategy has become a powerful driving force for the sustainable and healthy development of our company.
由于受企业经营环境、管理基础和知识产权意识的影响，过去我们在思想上存在“三怕'。 After nearly a decade of construction and development, the company's intellectual property work has changed from "three fears" to "three joys". Due to the influence of the company's operating environment, management foundation and intellectual property awareness, we had "three fears" in thought in the past.
"Afraid" that the innovation achievements will be misappropriated by others, and the company's endeavors will eventually be married.
"Fear" the registered trademark of the company was counterfeited, but also "spoken" for counterfeiters
"Fear" the talents cultivated by the company leave without saying goodbye, and technical secrets and business secrets are lost.
The operating environment of enterprises has improved, and with the attention and guidance of governments at all levels in Shanghai, they have strengthened their confidence in intellectual property work.
"Hi" enterprises dare to invest.
The group has invested tens of millions of yuan in research and development, trademark protection, and brand promotion.
"Hi" enterprises have embarked on the road of brand development.
"Building a century of success, creating a world-class" is the group's goal, and insists on strengthening product quality and business reputation.
The group has become a "Shanghai Famous Trademark" and now we are forging ahead with a higher goal of "China Famous Trademark".
The market-oriented operation of "hi" enterprises is more standardized.
Established "Shanghai Enterprise Intellectual Property Demonstration Enterprise" and compiled "Five-year Development Outline of Enterprise Intellectual Property Strategy"
At the same time, we have established a mutual trust and win-win cooperation basis with our customers, further expanding our business fields.
Full participation, leading education.
In the construction work, we integrated the connotation of intellectual property rights into the construction of corporate culture, and formed a corporate culture awareness of all employees. In order to strengthen the training of intellectual property rights, a special training department and staff are equipped to provide employees with step-by-step ladder training. At the same time, we also cooperated with the Jiading District Intellectual Property Office to carry out propaganda of intellectual property display boards within the company.
Technological innovation and patents come first.
The market strategy of "the product is not moving, and the patent is first" is formed naturally in our work practice. We have achieved a strategic shift from tariff and administrative barriers to technical barriers. In technological innovation, by analyzing the patent information of competitors, he can explore his technological development trends; analyzing the validity of patent information can bring a lot of new technical information to technological innovation.
Expand investment and establish advantages.
The construction of the company's intellectual property rights is the foundation of enterprise development. The company's decision-making layer fully recognizes this. Therefore, it puts the construction of intellectual property rights at a height related to the sustainable and healthy development of the company and the depth of establishing the core competitiveness of the company. "Liancheng" to deal with the strategic issues of the foundation industry, no matter how tight the funds are, we must ensure the investment of intellectual property rights.
The construction of enterprises' intellectual property rights must take the road of marketization.
In the creation process, the company's board of directors paid great attention from the beginning, and it was decided that the company's president would concurrently serve as the director of the intellectual property office. Adopt a market-oriented management model and evaluate the effect of intellectual property construction and management performance of managers on the input-output ratio. Before 2002, the company had only a few patented technologies. Through our efforts for several years, our company has now obtained more than 600 national patents, and the conversion rate of scientific and technological achievements has reached 100%. The company's trademark registrations have increased from 2 to 21 in five categories. The company's output value has doubled year after year, its core competitiveness has increased rapidly, its reputation has continued to expand, and its economic benefits have increased significantly.
The construction of corporate intellectual property must be unified with the construction of corporate culture.
The first step in advancing the intellectual property strategy is to conduct intellectual property training company-wide. Every new employee of the company arranges intellectual property courses and holds lectures for various departments from time to time. For highly professional management talents, we specially hire experts to teach the company. In the last two weeks of October of each year, the company routinely holds "Patent Activity Week" and "Trademark Activity Week", hires experts to give lectures, and conducts various forms of publicity activities.
In-depth participation in industry standards can effectively promote the construction of corporate intellectual property rights.
To truly occupy a dominant position in the industry, it is necessary to achieve equal emphasis on corporate intellectual property and standards, and strive to participate in the formulation of domestic and foreign technical standards. These standards are more patents that can achieve monopoly purposes and have high technological content. We participated in the formulation of a number of industry standards such as "medium and large high and low pressure submersible pump motors". Through the formulation and application of these standards, we have ensured that our products have a leading edge in the domestic and foreign markets.
Enterprise intellectual property work must have certain intelligence analysis capabilities.
In the construction of intellectual property rights, we attach great importance to the improvement of intelligence analysis capabilities, and especially focus on the cultivation of the ability to collect, summarize, and analyze information on intellectual property rights, copyright, investment, and mergers and acquisitions in the implementation of intellectual property strategies. Through comparative analysis of competitors' capital structure, technology field, market share and product structure, they adjusted their market competition strategies and gained the initiative. Through continuous exploration, we have accumulated certain experience in intelligence analysis capabilities and can track advanced technology in the same industry abroad. At the same time, we also applied for some non-core patented technologies to conceal our intellectual property development strategy.
Incentive mechanism is the driving force for promoting the intellectual property work of enterprises.
The establishment of a reasonable incentive mechanism can promote technological innovation. We used to be narrow in the formulation of incentive mechanisms. We only focused on product technology innovation rewards. Now the company provides employees with reasonable suggestions and good market feedback, survey statistics and other information. Give special incentives.
Law is a powerful weapon that ultimately guarantees the healthy growth of intellectual property work.
Our company's sales network covers all major cities in China. There are 156 branches and offices, and each agency has a legal commissioner, so that its own intellectual property protection can be extended to each sales outlet. We link the protection of intellectual property rights and the collection of information about competitors in the industry with the profits of the legal commissioner, thereby directly and effectively protecting the company's intellectual property rights. At the same time, the information provided by competitors provides the possibility for the company's strategic defense. We noticed that in the past, the pump industry generally lacked due respect for intellectual property rights: copying other people's products at will, and plagiarizing other people's scientific and technological achievements by whatever means.
After the establishment of the Enterprise Intellectual Property Management Office, our company is responsible for specific work, and has set up trademark and patent administrators. At the same time, we must conduct patent searches and data queries for each scientific research project to keep abreast of the latest cutting-edge scientific research trends and analyze peer progress To prevent low-level repetitive research and avoid patent infringement.
For example, a "strong self-priming pump" is very popular in the northern market of China. After receiving information from the company's technology center, the company decided to speed up the pace of scientific research, so that Liancheng's superior products could enter the market as soon as possible. Through the patent information database search, we learned about the competitors' situation, focused on energy saving and innovation, researched a new generation of products with more technical content, and seized the northern market. At the same time, we applied for patent protection for the two innovations in time. A company in the North suspected that we had used their technology and issued a letter of claim for a "patent infringement" asking us to pay 600,000 yuan. We submitted an application for invalidation of patents to the State Intellectual Property Office. Through a contest of "observing the law" and "protecting the law", we won the support of the law. The State Intellectual Property Office Reexamination Board issued a notice that the original "patents" were all invalid. . On the basis of the original two patents, researchers have continuously innovated and applied for a number of patents, consolidating the leading position of this pump technology. The specific cases of anti-infringement have deepened the importance of intellectual property protection and felt the urgency of maintaining the intellectual property rights of enterprises.
Therefore, the establishment of a "Shanghai Intellectual Property Demonstration Enterprise" is not only a requirement of the situation to us, but also a requirement of the enterprise's own development. In the creation work, we must play a more active role on the basis of consolidating the existing results. We must also learn from and draw on the valuable experience of brothers, continuously improve the management level and application capabilities of intellectual property rights, and promote patents, trademarks, and copyrights. We will strive to become the first batch of "Shanghai Intellectual Property Demonstration Enterprises". We will continue to increase corporate investment in intellectual property work. During the "Eleventh Five-Year Plan" period, our company plans to invest 100 million yuan to build the "Liancheng" brand, continuously improve the core competitiveness of the enterprise, and serve the "industry to serve the country." Unremitting efforts to build a "hundred years of success".